International Business and World Markets Essay Example | Topics and Well Written Essays - 1750 words

International Business and World Markets - Essay Example In their pursuit of international expansion, companies must overcome barriers such as language differences, currency differences, cultural differences, legal and administrative differences, and skill levels differences. International business is the process of integration and interaction among people and advancing of connectivity and interdependence of businesses and markets. Many small and growing companies have unearthed lucrative new markets abroad and are receptive to franchising, joint ventures or technology transfer, and licensing (Czinkota 2008, p.229). Globalization Drivers Several factors (internal and external) can be outlined as driving the development of a global marketplace. The factors can be outlined as market, environmental, cost, and competitive factors. Parallels within demand conditions across a number of countries facilitate the establishment of single global strategies. For instance, markets such as Europe, America, and the Far East manifest consumer groups that share matching educational backgrounds, lifestyles, income levels, aspiration, and utilization of leisure time. Cost Factors The avoidance of cost inefficiencies and duplication of efforts shape two of the most prominent globalization drivers. In most cases, a single-country population are merely not sufficient for a business to attain meaningful economies of scale Environmental Factors There are diverse factors that affect firms operating on the international scene. These factors can be delineated as incorporating political, economic, technological, and sociocultural factors. The selection of international market involves the interplay of both organizational and environmental factors. Environmental factors may entail opportunistic approaches, local market complexities, and domestic competitive pressures (Czinkota 2008, p.230). Environmental factors such as technological advances allow businesses to leapfrog over phases of economic development. Competitive Factors Global strategies are frequently necessary to safeguard competitors from attaining an undue advantage in both domestic and overseas market. In the event that a competitor manufactures on a global scale and thus attains global economies of scale, this may undercut prices in the home market. Discussion The principal factors that prompt both small and medium-sized forms to make their moves into overseas markets can be categorized as proactive motivations, or factors that explain why companies go global and reactive motivations that elaborate on why the firms have to do so. Expansion within a â€Å"demand-driven† paradigm demands a more intricate, active, and ongoing overseas commitment compared to â€Å"supply-driven† initiatives that highlight the optimization of supply chains (Anne 2007, p.184). The eclectic theory was an intellectual response to the rising role of international production and the multinational corporation within the world economy. There are three factors that outline th e international activities of multinational enterprises: ownership advantages, location advantages, and internalization advantages (Rugman 2010, p.1). Multinationals usually develop competitive advantages at home and then transfer the advantages to certain countries via foreign direct investments, which allow the multinational enterprises to internalize the advantages (Rugman 2010, p.2).  

Importance of Management Essay Example for Free

Importance of Management Essay Management  is a universal phenomenon. It is a very popular and widely used term. All organizations business, political, cultural or social are involved in management because it is the management which helps and directs the various efforts towards a definite purpose. According to  Harold Koontz, â€Å"Management is an art of getting things done through and with the people in formally organized groups. It is an art of creating an environment in which people can perform and individuals and can co-operate towards attainment of group goals†. According to  F. W. Taylor, â€Å"Management is an art of knowing what to do, when to do and see that it is done in the best and cheapest way†. Management is a purposive activity. It is something that directs group efforts towards the attainment of certain pre determined goals. It is the process of working with and through others to effectively achieve the goals of the organization, by efficiently using limited resources in the changing world. Of course, these goals may vary from one enterprise to another. E. g. : For one enterprise it may be launching of new products by conducting market surveys and for other it may be profit maximization by minimizing cost. Management involves creating an internal environment: It is the management which puts into use the various factors of production. Therefore, it is the responsibility of management to create such conditions which are conducive to maximum efforts so that people are able to perform their task efficiently and effectively. It includes ensuring availability of raw materials, determination of wages and salaries, formulation of rules amp; regulations etc. Therefore, we can say that good management includes both being effective and efficient. Being effective means doing the appropriate task i. , fitting the square pegs in square holes and round pegs in round holes. Being efficient means doing the task correctly, at least possible cost with minimum wastage of resources. Management can be defined in detail in following categories : Management as a  Process Management as an  Activity Management as a  Discipline Management as a  Group Management as a  Science Management as an  Art Management as a  Profession 1. It helps in Achieving Group Goals   It arranges the factors of production, assembles and organizes the resources, integrates the resources in effective manner to achieve goals. It directs group efforts towards achievement of pre-determined goals. By defining objective of organization clearly there would be no wastage of time, money and effort. Management converts disorganized resources of men, machines, money etc. into useful enterprise. These resources are coordinated, directed and controlled in such a manner that enterprise work towards attainment of goals. 2. Optimum Utilization of Resources   Management utilizes all the physical amp; human resources productively. This leads to efficacy in management. Management provides maximum utilization of scarce resources by selecting its best possible alternate use in industry from out of various uses. It makes use of experts, professional and these services leads to use of their skills, knowledge, and proper utilization and avoids wastage. If employees and machines are producing its maximum there is no under employment of any resources. 3. Reduces Costs   It gets maximum results through minimum input by proper planning and by using minimum input amp; getting maximum output. Management uses physical, human and financial resources in such a manner which results in best combination. This helps in cost reduction. 4. Establishes Sound Organization   No overlapping of efforts (smooth and coordinated functions). To establish sound organizational structure is one of the objective of management which is in tune with objective of organization and for fulfillment of this, it establishes effective authority amp; responsibility relationship i. e. who is accountable to whom, who can give instructions to whom, who are superiors amp; who are subordinates. Management fills up various positions with right persons, having right skills, training and qualification. All jobs should be cleared to everyone. 5. Establishes Equilibrium   It enables the organization to survive in changing environment. It keeps in touch with the changing environment. With the change is external environment, the initial co-ordination of organization must be changed. So it adapts organization to changing demand of market / changing needs of societies. It is responsible for growth and survival of organization. 6. Essentials for Prosperity of Society   Efficient management leads to better economical production which helps in turn to increase the welfare of people. Good management makes a difficult task easier by avoiding wastage of scarce resource. It improves standard of living. It increases the profit which is beneficial to business and society will get maximum output at minimum cost by creating employment opportunities which generate income in hands. Organization comes with new products and researches beneficial for society. What is the Importance of Management in Business? â€Å"Some underestimate the importance of management in business but the latest researches have shown that it is certainly not the case. The input of the labor, capital and raw materials can never become production without the catalyst of management. A business cannot survive without management because management is its means of support. Management is concerned with acquiring maximum prosperity with minimum efforts. Management is essential wherever group efforts are required to be directed towards achievements of common goals. In this management conscious age, the significance of management can hardly be over emphasized. It is said that any thing minus management amounts to nothing. There is no more important area of human activity than management since its task is that of getting things done through others. Some underestimate the importance of management in business but the latest researches have shown that it is certainly not the case. The input of the labor, capital and raw materials can never become production without the catalyst of management. Management is a dynamic life-giving element in an organization. In its absence, the resources of production remain underutilized and can never become production. In fact, without efficient management, no country can become a nation. Business is basically a group activity and management plays an important role in making it more effective. The group as a whole cannot realize its objectives unless and until there is mutual cooperation and coordination among the members of the groups. Management creates teamwork and team spirit in an organization by developing a sound organizational structure. It brings the human and material resources together and motivates the people for the achievement of goals. The available resources of production are put to use in such a way that all sort of wastages and inefficiencies are reduced to a minimum. If the managers in any business are not considerate and good at their job, nothing worthwhile can be expected of the subordinates. The motivation level of the employees is directly related to good management. Management creates and maintains an environment conducive to higher efficiency and performance. A business enterprise operates in a constantly changing environment. Changes in the business environment create risk and also provide opportunities for growth. A conducive and encouraging environment is indispensable for any business and sound management makes it possible easily. Negative Aspects of Technology Introduction The history of technology is as old as human life. This is because the usage of technology came into existence when the humans existed. Technology had a great progress since ages that is from mastery of fire by man to computers, rockets, electronics etc which shows the 21st century achievements. The technologies that evolved in the past and even now made our lives comfortable. People are totally dependent on technology. Technology helps in speedy development and changes. According to a dictionary the definition of technology is given as â€Å"the sum of the ways in which social groups provide themselves with the material objects of their civilization. (Technology, 2012). This shows that technology usage has become as part of our life. These technologies include computers, cell phones, emails, video conferencing and even the basic things like microwave oven and fridge. Technology has become important in every aspect of our life. It changed our way of life in both positive and negative ways. Over past decade, there are many new techno logies that have evolved and there is much advancement in the existing technologies. Technology separates individuals from reality. Problem The advancements in technologies have made our lives comfortable but there is a great negative impact of the technology in our lives. There are many factors that supports that technology has adverse effects on society. Technology is not always green. While new and rapidly advancing knowledge will surely become a dominant force shaping the future of mankind, experts tells that advancing technology always brings side effects. This is because humans modify nature to meet their needs and wants. So scientists feel that the development of technology is causing harm to the environment. Technologys Negative Impact on Business Technology has positive affects on global business. The Internet makes it possible for people to communicate easily with associates in other countries. Ecommerce makes it possible for consumers to purchase almost anything from almost anywhere. And the flow of information is fast and often free once you have paid for Internet access. However, technology also has negative impacts on business. Business Relationships Internet technology such as chat rooms, Skype and other software has made it possible to hold meetings without all parties being physically present in the same place. A drawback is that meeting with somebody over the Internet is much less personal than meeting face-to-face. Internet technology in business decreases the personal aspect of business relationships. Business people used to network in restaurants and on golf courses. Today, the lack of physical proximity decreases brainstorming and other communications that use a personal touch. Employee Morale Installing monitoring software in the workplace sends the message to employees that the company does not trust them, according to research done under the aegis of professor Howard Besser while teaching at New York University. Giving employees responsibility, trust and respect boosts their morale and productivity. Showing them that they are not trusted and must be recorded decreases morale and worker productivity. This is true regardless of the actual reasons for installing monitoring software, according to the same research. Spam Spam refers to unwanted and unsolicited email messages. Spam is widespread and has negative impacts on business, according to the article Impact of Information Technology on Global Business published by Purdue University. Wading through spam email is a waste of time, and spam filters can only do so much. Users of spam filters must then check for necessary email messages diverted incorrectly as spam. Brick and Mortar The popularity of ecommerce has had a negative impact on brick-and-mortar retail stores. Smaller stores are finding more and more difficult to compete with both Internet businesses and larger retail stores. For example, small community bookstores must compete with Amazon. com as well as large stores such as Barnes ;amp; Noble that sell in person and online. Sometimes the smaller stores end up going out of business.

should scarlet letter be published :: essays research papers

Dear Perma-Bound,   Ã‚  Ã‚  Ã‚  Ã‚  It has come to my attention that you are currently debating on whether or not you should publish The Scarlet Letter and introduce it into the literary world. I feel that it would be in your best interest for you to go and publish this novel for all to read.   Ã‚  Ã‚  Ã‚  Ã‚  This novel is a superb piece of literature and people all over the world could reap benefit from its contents. Throughout the novel we feel, not only the suffering of being publicly humiliated for one’s sins, but also the suffering of the guilty one who has not yet let his sins known to the world. We feel the shame Hester feels as the other villagers scorn and torment her for her sin. We can sense her strength as she goes through the first few years without ever once lashing out at anyone for the way they treated her. Hester just accepts it has the part of her punishment. Reverend Dimmesdale’s guilt is so strong and runs so deep that we, as the readers, cry out with sympathy for him and his inner turmoil. Not only does this novel bring us into the souls of its characters in order to better understand them, but it also shows us just how easily friends can turn their backs on you. These villagers that were tormenting Hester had, at one point, been her friends. As soon as these â€Å"friends† found out about what Hester had done they became her enemies. All of the virtues about Hester that they had known were forgotten and in its place was put the knowledge of her sin.

The Four Topics Method of Analysis: A Pregnant Accident Victim Essay

The Four Topics Method of Analysis is a tool developed by clinical ethicists used to examine clinical encounters. This method provides a consistent, organized framework for gathering information regarding the encounter in order to perform analysis. The method is organized into four parts: Medical Indications, Patient Preferences, Quality of Life, and Contextual Features. We can organize information regarding this case study by using the Four Topics Method beginning with the Medical Indications. Maria, a 20-year-old female, has been involved in a motor vehicle accident. She has a history of Sickle Cell disease and is currently twenty-five weeks pregnant with her first child. Initially Maria presents with somewhat stable vital signs. She displays tachypnea, and complains of severe abdominal cramping as well as weakness, light-headedness and left shoulder pain. She is neurologically intact with lung sounds that are within defined parameters. Maria’s condition changes and she begins to display signs and symptoms of internal bleeding. This is a life threatening condition. The problem is critical and can be reversed with a transfusion and surgery. The goal of transfusion would be to replace blood loss and restore vascular volume and the goal of surgery would be to repair the bleed. If the bleed is corrected in a timely manner and without c omplication, the probabilities of success are somewhat high. There is no plan in place to account for therapeutic failure. Medical care in this instance could not only save the life of this patient but also that of her unborn child. Further harm to Maria and her baby could be avoided if she would agree to the treatment. The next area to consider is Patient Preferences. In th... ...s driven by non-maleficence, or the intent to â€Å"do no harm†. They know that withholding treatment for religious beliefs will potentially be fatal to both. While Maria is acting out of loyalty to her religious beliefs, the medical staff is acting out of loyalty to the patient’s well being and that of her unborn child. It would be unfair if no party were acting on behalf of that child. In conclusion, providers in this case must pursue every option in delivering life saving treatment for this child. This may involve legal action. If it were just Maria providers may attempt to influence her decision, but ultimately it would be up to her to refuse suggested treatment. Since her decision affects the life of the baby providers are called upon to save that child . Works Cited Unborn Victims of Violence Act, 10 and 18 U.S.C.  § 1841 et seq. (Cornell Law 2004).

Create and maintain a safe environment Essay

It is utmost importance for learners to feel physically and emotionally safe in order for learning to take place. Safe in terms of physical safety but emotional safety too in order for them to feel emotionally safe enough to engage in the classroom. It is important to understand that the learning establishing a safe learning environment provides the key to the success of the teaching/training process. This environment should be a place that puts learners at ease from anxiety, prejudice, and fear of criticism. The role of the teacher is to create an environment where everyone is accepted and learning can take place freely with mistakes happening as well. Although the trainer/teacher has the lead role it is accepted that there are no experts and good valid contributions can be made by participants. This creates a good learning environment where learning can take place. Laying down ground rules at the start of each session helps to establish expected behaviour from the participants and helps the m feel safe. Any adverse behaviour/ disruptive behaviour should be dealt with swiftly in a way that makes everyone feel safe and respected. The learning environment should be physically safe and health and safety procedures need to be adhered to. Trailing wires should be clipped appropriately and trailed appropriately avoiding trip hazards. If physical active exercise consists of the course then appropriate mats /flooring should be made available Assessment Criteria 1.2.2 – EXPLAIN why it is important to promote appropriate behaviour and respect for others. EXPLAIN 3 types of learner behaviour that may hinder learning and suggest ways of overcoming these. Learner Behaviour How I could overcome this A learner may have a strong opinion about a subject matter and this might start to affect others who may not agree with him/her I would thank the learner for taking time to bring this up. Validate their point by saying it was an issue that was very debatable and I would invite them on a 1 to one session to discuss the issue further in order for the rest of work we need to cover on the session to progress. A learner may become very chatty with others. This distracts other learners and they miss important parts of the session. A learner may use inappropriate language. Other learners may find this offensive. I would use an activity that would engage the leaner as it may be possible that they may start getting bored. In the process I may mix groups and shuffle people about so people get to share different ideas and try and see things from different points of view. It would be important to address this by saying â€Å"We agreed not to use inappropriate language in this session, let’s all be respectful of each other† If the behaviour persisted I would request to have a word with the offender in private and explain that his behaviour was disruptive and how it was affecting others. If this failed I may have to follow policy and procedure and ask them to leave the course to avoid further disruption. A learner has disrupted my lesson when we were doing a needs assessment where all the participants say what they would like to gain/learn on the day. He said he wasn’t here to learn anything and didn’t want to be on the course. He said he was only here because his manager had told him to. His tone was harsh and quite aggressive. I arrived on to the next person and called a  quick coffee break for 10 minutes. During the break I spoke to Tony who became very tearful and explained to me that he was agro phobic and did not like to be in large groups of people. He also explained that he suffered from depression and although it was currently under control with his medication he had relapsed. He also explained to me that he had been threatened with a disciplinary and had come on to the course under duress. I then explained that he was free to go home and I was going to have a meeting with his manager to try and rectify the situation. When I spoke to the manager we arranged to facilitate the same training for this individual in a smaller session where he felt more comfortable and at a time when he felt his mental state was better. I carried on with the rest of the learners and apologised for the disruption earlier in the session. Reference list Gravells, A (2013) The Award in Education and Training Exeter: Learning Matters

Aging I.Q. essays

Aging I.Q. essays After taking the What is your aging I.Q. quiz I received a score of 16 out of 20. I think my knowledge of aging is above average because I have spent a lot of time with both my grandparents recently in my life. From doing chores to helping them do the things I take for granted such as grocery shopping and cooking meals. They both lead normal lives and can easily function in society. They still live on their own and ask for little help from others. I chose to help them because I think its good to have respect for my elders. Sometimes my grandfather can be moody and act as if he doesnt appreciate the helping hand. My mother says just to ignore him because his whole life he ran the show, he owned a landscaping business and ran it for over 40 years. I could totally understand why he wouldnt want someone coming in and trying to help him when he has worked for everything he has. I have put little thought towards my later years in life. I guess I am too busy thinking about the now. If I had to plan my later years in life I would definitely want to be independent of others. I would like to remain healthy in my older age so that I can care for myself. It is very important to me that I live a healthy lifestyle now so that I wont have to depend on others for lifes necessities. I believe if I surround myself with loved ones, and keep the close friends I have in my life now then I will be happy when I get older. I dont think there would be anything worse then to grow old alone. I dont mean having a wife, but rather close friends to whom I know I can trust and depend on. A wife is whole other story, if and when I get married I will definitely consider what will our older years be like. I will ask myself is this relationship based solely a fascination or is it a deep down love. Because I believe that is the only kind that will last until the end. ...

The Washington DC Auto Show

The Washington DC Auto Show Overview of the Event The Washington DC Auto Show is always a huge event because it symbolizes the country’s boldest and brightest dreams of the automotive industry. The show is also an avenue to celebrate the industry’s growth and transformation.Advertising We will write a custom assessment sample on The Washington DC Auto Show specifically for you for only $16.05 $11/page Learn More Since 1921, the show has helped many companies come up with modern technologies and ideas thus making the industry successful. The purpose of the 2014 Auto Show was to promote public policy and tackle most of the issues affecting the automotive industry. The annual event also promotes â€Å"relevance of automotives† and embraces new innovative technologies in the industry. The event also stimulates interest and goodwill. The event takes place annually as a way of celebrating new technologies and â€Å"strengths† in the automotive industry. The show t argets consumers, educationists, and manufacturers because they all have a role to play towards the success of the industry. On top of that, the DC Auto Show has always been a pivotal and prominent event because it presents the newest technologies in the industry. The show also features interactive displays, exhibitions, entertainment, contests, and family activities. These help every visitor appreciate the latest automotive technologies. Attendee’s Perspective I had the opportunity to experience the world of â€Å"automobiles† from a new dimension. Although the show takes place every single year, the 2014 Event was a breakthrough because it helped the targeted audience see and experience some of the latest technologies and engineering skills in the market. The event gave me the chance to sample the latest car prototypes and â€Å"innovative† designs. The organizers adjudicated the event perfectly thus informing every visitor about the mission and vision. This e xplains why the issue of â€Å"Public Policy† was critical towards the success of the automobile industry.Advertising Looking for assessment on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More I also interacted with different directors and engineers in order to get new insights about car engineering and design. The event was one of the best experiences for me. That being the case, I engaged all my senses in order to get the best information and ideas about the show. I had to â€Å"look† at the displays carefully. I also had to â€Å"listen† to the speakers and hosts of the event. The planners of the show had to put in place the best amenities and avenues to enhance the â€Å"perspective†. There were different information booths where visitors could get the needed guidelines and information. These booths made the event successful. There were also various â€Å"stands† and â€Å"conve nient points† to ensure every visitor felt at home. I also encountered different â€Å"flyers† informing the visitors about the mission and purpose of the 2014 DC Show. Different â€Å"contests† and â€Å"interactive displays† made the show a memorable experience. There were also lots of exhibitions, advertisements, and entertainment thus making the event successful. Planner’s Perspective The idea to host the DC 2014 Auto Show must have been a major challenge for the planners. For instance, the planners had to secure the best avenues and invite different celebrities in order to make the event successful. The planners had to coordinate with various car manufacturers, engineers, experts, and legal advisers. The planners had to consider the best security measures in order to make the event successful. It was also mandatory to communicate the event’s vision and mission to the targeted visitors.Advertising We will write a custom assessment sample on The Washington DC Auto Show specifically for you for only $16.05 $11/page Learn More The planners coordinated the stakeholders, prepared the best timetables, and accommodated every idea or advice from the experts. The planners must have also worked closely with different experts in various industries in order to make the show successful. It is necessary for the planners to make the best decisions and budgetary allocations. It requires a lot of money to host this show. This explains why the planners must have spent much money. For instance, the planners had to invite various companies and car manufacturers. The planners must have hired designers to create the best â€Å"stands† for exhibition and display. Security must have been a major concern for the planners. Personally, I believe the planners must have spent much money in order to make this event a success. SWOT Analysis of the Event The Washington DC 2014 Auto Show was a successful and memorab le event. The show was a new opportunity for car manufacturers to display their â€Å"futuristic† technologies and engineering concepts. The show managed to communicate to different lawmakers about the burning issues affecting the automotive industry. This SWOT Analysis examines the event from all four dimensions. Strengths The event enjoyed the expertise of experienced planners and coordinators. The organizers displayed over 700 car models thus making the show successful. The planners have staged this show since 1921. This makes it a celebrated event in Washington DC. The recurring theme of â€Å"automotive technology† makes every show a success. The planning and coordination at the event was a major strength. The event has always benefited from the â€Å"skills† and â€Å"ideas† of experts. The presence of policymakers, celebrities, comedians, and politicians made the event appreciable to many people. The use of modern ideas and strategies explains why the DC Auto Show is always a pivotal and prominent event. The organizers always allow visitors to take photographs of any memorable scenes or cars. Weaknesses The show targets visitors and policymakers from Washington DC. This explains why the event might not deliver its message to the other policymakers and engineers across the country. Some confusion occurred when the exhibitions began. Some car manufacturers raised concerns that other companies will copy their technological ideas. Some tensions and feelings of insecurity were evident because most of the visitors believed that the security measures were inadequate. Some of the coordinators and planners were unable to inform and educate the visitors about this show and the targeted goals or objectives. The planners did not allocate or coordinate most of the activities properly. For instance, many people encountered a problem at the parking lots. The show only invites a few car manufacturers thus affecting the visitors’ mo rale. Opportunities Washington DC is a major city in the United States thus making the show successful. This is the case because many people will always attend the DC Auto Show. The event has taken place every single year thus making it a major show in the country. The planners encourage new carmakers and designers to attend the show. This explains why it will be successful in the coming years. Some of the modern technologies encourage more people to attend the event. The current economic stability and political climate favor similar events. Threats The uncertainty of the economy might affect future shows. Insecurity and terrorism can disrupt such events. Most of the current public policies might affect the success of the industry. Most of the car manufacturers are unable to come up with new technologies due to lack of finances.

The Marketing Functions Of Euro Disney Tourism Essays

The Marketing Functions Of Euro Disney Tourism Essays The Marketing Functions Of Euro Disney Tourism Essay The Marketing Functions Of Euro Disney Tourism Essay Introduction The Walt Disney s nucleus concern country is Amusement and subject Parkss. Organization started concern in 1955 with an 80-acre Park in California US. Currently they have theme Parkss in US, Tokyo and France. Euro Disneyland was one of their biggest undertakings in 1990 s ; the venture was one of the American attempts to spread out their concern in foreign states. Even though Walt Disney s first foreign venture in Tokyo was a success, their following enlargement of concern in foreign dirt Euro Disney became a failure. Aim of this papers is to analyze selling direction and its function in the concern at Euro Disney. Throughout the papers it focuses on current selling map and identifies important issues which has caused notable bead in the public presentation of Euro Disney and analyses basicss of consumer market behavior and the usage of marketing construct to get the better of the state of affairs. Euro Disney Marketing Functions Selling researchA Since Tokyo Disneyland became an blink of an eye hit, Walt Disney believed they gained important cognition and experience in foreign ventures ; therefore they initiated to seek for a site for the following subject park. The choice was Paris for many grounds. France had a dramatic transit web because of its big population. The Walt Disney Company executives believed since Tokyo Disneyland and Paris was located in about the same latitude and shared a similar cold-weather clime that they would be able operate successfully. Their research was aimed at Europe because Disney movies used to be celebrated than in the United States. Because of this Disney amusement was celebrated among European witnesss. Selling planningA SWOT Analysis Merchandise developmentA Development of Euro Disney was chiefly focused on non to reiterating two errors that they did during past ventures, i.e. Leting other constitutions to open hotels in environing country of the subject park As happened in Orlando, Florida, where merely 14 % of the hotels owned by Disney. Leting another company to have the subject park Consequently, Walt Disney bought land more than they truly need and reinforced office composite, corporate park, places, shopping promenades and flats Ad and gross revenues publicity Euro Disneyland did selling to stress that it is an absolute holiday finish where households can remain for hebdomad s clip. They promoted Euro Disney as a topographic point where Gallic invitee could see and remain for a long continuance. Their chief scheme of selling was advancing the subject park by following American Style. Furthermore they used small show window to market what adventures invitees could execute and used characters to explicate what they could see inside the park. All the mark boards inside the park were themed with Plagiarists of Caribbean manner and hallmark was Smile a batch . To accomplish more guest attractive force into the park, Euro Disney organized events such as Halloween . Law monetary value tickets were sold after 5pm specifically aiming Parisians, another selling maneuver was to give decreases to school groups and people below 25 and over 60. Selling and distributionA The handiness to the location of euro Disney Land has been made easier by location itself, where it s merely 20 stat mis off from centre of Paris and besides it s situated between Orly airdromes and Roissy-Charles-de-Gaulle international airdrome. Besides the site is connected with Gallic railroad regional express where it s connected with the Paris tube system. On the gap twenty-four hours itself the direct rail nexus to Great Britain via the English Channel wade the tract to countless extra possible invitees. A Public dealingss The employees with trilingual capablenesss were given more prominence in enlisting of staff, since Disney hoped to pull visitants from all over Europe. These employees were given particular human resource preparation to engraft the Have a nice twenty-four hours outlook and to smile the Disney Smile . Employees were besides instructed to adhere to the Disney Look to be in line with the Disney civilization. Analysis of the basicss of consumer behavior The purchasing procedure There are four types of purchasing behaviour: Disney Europe expected a assortment seeking purchasing behaviour from the client, as they offered a assortment of merchandises within the subject park. Ranging from subject park drives, interaction with Disney characters, nutrient, drinks, Disney merchandize and many more. Root cause Analysis The scheme that Disney wanted to implement was the same tested and tried theoretical account that they had adopted in the Unites provinces and Tokyo. However the root causes for their failure was besides this scheme which failed to factor in the socio cultural differences of the Gallic and Europeans and their over ambitious programs to develop the site plus their fiscal construction itself. Strategy mismatch at Euro Disney The root cause of the blooper that Disney made in France was that they perceived that their subject park was a monopoly due to its size a monopoly is described in literature is described as a individual provider with no challengers and high barriers to entry.A When comparing Disney to the other subject Parkss that were in being at the clip it s apparent that all of them were little and less known than the celebrated Disney trade name. Besides it was really hard for an investor to come up with a park of the same size and quality due to the high cost involved. Therefore Disney s premise about the monopolistic place could non be faulted. Disney was besides concentrating on tourers who would pass several yearss at the park in order to see the full park, which would imply gross from their hotels, nutrient and ware ; . Euro Disney due to their perceptual experience of their park being a monopoly besides priced themselves at a premium, which was more expensive even compared to the tickets for their locales in America. It was besides discovered that consumers were non acting in the mode expected for a monopolistic market. However what transpired was that the Gallic proverb it as a twenty-four hours finish which made Disney compete with many other smaller subject Parkss scattered around France. Euro Disney besides miscalculated the per-capita disbursement of visitants to the park. It was assumed by them that clients would pass every bit much as Americans and Nipponese, nevertheless Gallic visitants spent about 12 % less than their counterparties. Cultural Issues Disney failed to place the being of cultural differences in Europe ensuing in them doing the undermentioned errors ; Disney executives thought that Europeans had the same vacation forms as Americans who spent their money on several short vacation flings, whereas the Europeans and French were more likely to distribute their money and take a few longer interruptions. The company besides miscalculated the eating wonts of the European visitants where they thought they would emulate the Americans by holding a speedy repast instead than a sit down repast at the appointive clip accompanied with vino and spirits. This caused a immense tumult as the Gallic were accustomed to taking a glass of vino with a repast. The employees who were preponderantly Gallic were expected to move in a mode that was contradictory to their societal imposts. The Disney Company expected their employees to adhere to a rigorous 13 page guideline which imposed a good scrubbed American expression. This did non sit really good with the employees who preferred their individuality. Marketing scheme mismatch The subject park was marketed as a complete holiday finish that could be occupied by invitees for a hebdomad. This scheme boasts typical American manner largeness and extravagancy. Where they have wholly alienated the emotional facet of it by pretermiting to emphasis on the particular memorable experience the household could hold. This clearly shows that the company did non see the positions of the Europeans when developing their schemes. Euro Disney besides did non see the nearing recession which tumbled the Gallic existent estate market which mostly negated their scheme of developing belongings and selling it to possible purchasers ; it besides shrunk the European and French disposable income so that households thought twice before taking a dearly-won holiday at Euro Disney. Operational Strategy Mismatch Euro Disney encountered several operational mismatches during its early being some of which are still in being today such as the right degree of staffing at the subject park, it was assumed that Monday would be a light twenty-four hours for invitees and Friday would be heavy but the contrary was true. They besides miscalculated the installations available for parking, hotel cheque out places, hapless direction of the crowds ( Large waiting lines, eating house seating capacity ) Strategic Action Plan for Disney Euro Seven P s of Euro Disney Merchandise Happiness Topographic point Euro Disney Park Promotion Powerful and widely known trade name name The sum of promotion generated by the undertaking Monetary value Determined by benchmarking those of other Disney Parkss Peoples All the dramatis personae members, current and old clients Physical environment Theme park, hotel, retail composites and recreational installations Procedure The procedure by which the merchandise felicity and satisfaction is delivered to clients Recommendation and decision By analysing the above facts, there are two chief aims that Euro Disney Co will see ; those are to get the better of their high debt incurred along the manner of its operations and to carry through the spread of the cultural mismatch. Disney ventures in Europe loss USD 900 million for the first fiscal twelvemonth, after 3 months from the first fiscal twelvemonth Disney loss sum of 1.3 billion. Therefore to get the better of these debts the undermentioned schemes and tactics are recommended ; Publishing of portions to the borrowers to put off against the outstanding debts. Rights issue to the bing portion holders in order to raise financess to retrieve the company debts. Retrenchment of employees. Reposition the trade name to reflect its propinquity to Paris. Price tax write-offs on entryway fee and hotel monetary values on particular promotional periods, and on different usage sections such as schools, age and etc. Offer all inclusive bundles which include conveyance, nutrient and adjustment to pull budget tourers. Design particular festivals aimed at different seasons of the twelvemonth such as Spring, Summer, Autumn and Winter this will lure visitants to the park several times a twelvemonth to hold a different experience. ( Increase Consumption ) Introduce activities such as golf, tennis etc to provide to the different sections of visitants. Revamping of the manner it was marketed to be a household oriented holiday foregrounding the emotional facet of it. Expand the market to other untapped markets such as the Middle East and Afric A better mechanism to buoy up up the current client service in order to pull more clients to the concern. By accomplishing the program mentioned above we are confident that the euro Disney operation can be made profitable successful.

Address the three questions in bold Essay Example | Topics and Well Written Essays - 500 words

Address the three questions in bold - Essay Example There are many components to this power distribution, but some of the more visible examples include the research and manufacturing of medical technology, massive pharmaceutical corporations, and the control of medical insurance/management. Some of the forces allowing the privatization of healthcare include historically consistent opposition to government interference and healthcare reform, the decline of programs like Medicare, and the high cost of medicine including materials and salaries that can be met by wealthy corporations. Private businesses have not always been in control of healthcare systems. Physicians were largely independent prior to government interference near the dawn of the 20th century (US Department of Health and Human Services, 2011). Working within regulations, physicians became highly paid and respected professionals in the 1920s (PBS, 2011). At the same time, private insurance began to find an audience due to the increasingly high costs of healthcare. Costs continued to rise through the of the century as more advanced pharmaceuticals and procedures are introduced. Insurance rates increased with these expenses, giving rise to federally endorsed HMOs (health maintenance organizations) in the 1970s. It was not until the 1980s that corporate American began to gain primary control of the healthcare system. Hospitals, pharmaceuticals, research labs, and many other components of the system were becoming businesses (if they werent already) and more people found themselves unable to afford health insurance. These trends continue to accelerate (Fisher, Bynum, and Skinner, 2009). Examining the evolution of healthcare control provides valuable insight for current health care administrators. Evaluating and optimizing the operation of a healthcare organization must include a comprehensive consideration of the forces involved. Operating as a business, a healthcare organization must account for and minimize costs at every

What is the foundationalist response to the Pyrhhonian sceptical Essay

What is the foundationalist response to the Pyrhhonian sceptical challenge - Essay Example The general argument is that knowledge needs justification (Striker, 72). However, the Pyrhhonian skeptical challenge presents a totally different opinion, which in itself does not reject that knowledge requires justification, but rather offers that the only true way is to remain non-judgmental (Casey, n.p.). Thus, it can simply bee said that the Pyrhhonian sceptical challenge was inspired by ethical concerns, which holds that it is not right to judge that a person does not know, since such a person may not even that he does not know, and thus he might know something after all (Burnyeat, 133). The fundamental principle of the Pyrrhonian Skepticism is that in matters of opinion, observing quietude is noble, while in matters concerning things that are unavoidable, adapting moderate feelings is the most appropriate approach. The essence behind this principle of Pyrrhonian Skepticism is that; a person, who spends his entire life giving opinions regarding anything that is in nature as eit her good or bad, spends his entire life in a disquiet state (Striker, 77). The disquiet in the life a person who keeps categorizing the things off nature as either good or bad emanates from the fact that such a person keeps avoiding the things he considers to be bad in life, while at the same time chasing the things he considers good, yet spending all his energy in trying to avoid losing the goods he considers good, which he has already achieved (Burnyeat, 135). On the contrary, a person who neither opines on anything as either good or bad does not shun or pursue anything eagerly, which then means such a person is unperturbed in life (Striker, 71).

Hyperinflation in Germany after World War I Essay

Hyperinflation in Germany after World War I - Essay Example Why such a phenomenon happened in Germany, a nation with a long history of political, economic, psychological, social and academic knowledge and experience, shows the destructive power of policy mistakes caused by weakness and incompetence (Solomon 28-30). Understanding the hyperinflation that raged from June 1922 to December 1923 requires a good knowledge of German history. Inflation is only one of the external manifestations of a number of decisions regarding the supply and demand in the markets for goods and currencies that are made in the minds of politicians, economic policy-makers, businessmen and consumers. A gradual inflation rate is acceptable, but when these decision makers make wrong decisions at the same time, the market breaks down. Hyperinflation, like a bodily fever that is a sign of infection or a virus causing destruction within the body, is a sign of sickness in economic markets. Anyone familiar with Germany's political and national history would know why so many wrong decisions were made in the minds of so many Germans and their foreign business and political partners during this period, what led to these mistakes and, more importantly, why. The fusing of the German nation was a process that took centuries beginning with the widely held belief that in the year 9 A.D., Arminius, a prince of the Germanic tribe called the Cherusci, defeated three Roman legions in the Teutoburg Forest. With each conquest, the tribe grew into the Holy Roman Empire that reached its peak during the reign of Charlemagne in the 9th century. After his death in 814 A.D., the empire of Germanic and Romance speaking people then fell apart, breaking up into eastern and western realms according to the law of inheritance (PIO 106-108). This brief detail is important to understand the events directly related to the study of hyperinflation, because the collective aspiration of a formerly glorious nation that spanned from east to west to wherever territories German settlements were found became one of the arguments used by politicians to justify their actions, no matter how mistaken these may be. By defining the German Fatherland this way - territory that belonged to ancient Germanic tribes by conquest, settlement, or inheritance - the dreams and actions of several generations of German peoples were shaped by their ambitious efforts to expand, reclaim, or retain what they think is justly theirs by historical right. Germany in the early 19th century became a confederation of 39 German kingdoms and political alliances with constantly shifting internal boundaries, not including the Germans in Bohemia (present Czech Republic) and Austria. Each kingdom had its own identity and was not willing to surrender it. This division and the political infighting among the different rulers of the kingdom affected the unity of the government and became one of the sparks that ignited hyperinflation in the 1920s. Acting as stimulus that created tensions in the pre-War politics and economy, intellectuals like Karl Stein, Prince Karl August von Hardenberg and Wilhelm von Humboldt called for the abolition of serfdom, freedom of trade, municipal self-administration, equality before the law, and general conscription into the

Case Brief U.S v. Hinkley Essay Example | Topics and Well Written Essays - 500 words

Case Brief U.S v. Hinkley - Essay Example The defense attorneys also presented medical evidence in the Court which supported their claim. On July 21, 1982, the jury acquitted Hinckley of his crime by accepting that he was suffering from insanity. The district court ordered him to be removed to St. Elizabeths Hospital for treatment of his mental condition till the time that he ceased to be a threat to himself and the community. (United States Vs Hinckley, n.d) The legislation governing â€Å"insanity† in the District of Columbia stated that a person accused of committing a crime could not be held responsible for his actions if, during the time of commission of the act, the accused suffering from a mental disease or illness â€Å"lacks substantial capacity to know the wrongfulness of his conduct or to conform his conduct to the requirements of law†. It was evident that, there was a sound legislation in the Columbia district to prevent the legal system from prosecuting mentally unstable persons who had accidentally trespassed the law. Therefore, the main legal question which had to be ascertained in this case was whether John Hinckley was really mentally sick when he had attempted to assassinate President Reagan. The verdict of the case depended on this crucial finding. (Fuller, 1982, p1) During the process of trial, Hinckley’s defense lawyers argued that he was suffering from schizophrenia: a mental impairment which compels the patients to assume different characteristics during their interactions in society. In most cases, the patient while functioning as a specific individual is completely unaware of his identity as another individual which he has assumed unknowingly. The attorneys further declared that Hinckley was obsessed with an American feature film named â€Å"Taxi Driver† and his actions on that fateful day were significantly influenced by the events in the movie. The film portrays how the protagonist undertakes an attempt to assassinate the President of his national country.

Hans Morgenthau and Kenneth Waltz Essay Example | Topics and Well Written Essays - 2500 words

Hans Morgenthau and Kenneth Waltz - Essay Example According to the conventional view, realism is apprehensive with how the humankind is in contrast with the ideal situation, this is to mean that it is an empirical rather than normative paradigm. Realism views things from a pessimistic perspective since it emphasizes on the patterns of power politics that are dominant in the global political arena manifested through wars, recurring conflicts and rivalry among nations. Issues such as balance of power and security threats and measures are the main tools that the realism uses in the study of world politics; in addition, realists consider a state as the main player in international politics. Realism pays special attention to the most powerful states as they have a greater say in international politics compared to the less powerful states, the behaviour of these states usually dictates the patterns of international relations since they are considered rational egoists whose self interests come first. In the orthodox view, four differences are evident between classical realism and structural realism; the first difference is that while classical realism tries to locate the source of international conflict and wars to the imperfect nature of human beings, structural realism attributes these conflicts and wars to the anarchic nature of the international political system. The second difference is that while classical realism recognises the state as the most superior player in international relations, structural realism recognizes the role played by agents.... Realism pays special attention to the most powerful states as they have a greater say in international politics compared to the less powerful states, the behaviour of these states usually dictates the patterns of international relations since they are considered rational egoists whose self interests come first. In the orthodox view, four differences are evident between classical realism and structural realism; the first difference is that while classical realism tries to locate the source of international conflict and wars to the imperfect nature of human beings, structural realism attributes these conflicts and wars to the anarchic nature of the international political system. The second difference is that while classical realism recognises the state as the most superior player in international relations, structural realism recognizes the role played by agents. The third difference is that classical realism recognises the original super powers and the new powers in international rel ations while structural realism recognizes states as independent and unitary actors. The fourth difference is that while structural realism uses scientific methodology to study international relations which is influenced by the behaviourist revolution of the 1960’s, classical realism studies international relations based on based on an individual’s subjective valuations. Defining power Realism believes that the actions of a country are to a large extent determined by events that happen in the international arena. Hans Morgenthau defines power as the anything that gives a man control over another person; this includes both physical aggression and psychological manipulation of the subjects. According to Hans, the most important material

Case Brief U.S v. Hinkley Essay Example | Topics and Well Written Essays - 500 words

Case Brief U.S v. Hinkley - Essay Example The defense attorneys also presented medical evidence in the Court which supported their claim. On July 21, 1982, the jury acquitted Hinckley of his crime by accepting that he was suffering from insanity. The district court ordered him to be removed to St. Elizabeths Hospital for treatment of his mental condition till the time that he ceased to be a threat to himself and the community. (United States Vs Hinckley, n.d) The legislation governing â€Å"insanity† in the District of Columbia stated that a person accused of committing a crime could not be held responsible for his actions if, during the time of commission of the act, the accused suffering from a mental disease or illness â€Å"lacks substantial capacity to know the wrongfulness of his conduct or to conform his conduct to the requirements of law†. It was evident that, there was a sound legislation in the Columbia district to prevent the legal system from prosecuting mentally unstable persons who had accidentally trespassed the law. Therefore, the main legal question which had to be ascertained in this case was whether John Hinckley was really mentally sick when he had attempted to assassinate President Reagan. The verdict of the case depended on this crucial finding. (Fuller, 1982, p1) During the process of trial, Hinckley’s defense lawyers argued that he was suffering from schizophrenia: a mental impairment which compels the patients to assume different characteristics during their interactions in society. In most cases, the patient while functioning as a specific individual is completely unaware of his identity as another individual which he has assumed unknowingly. The attorneys further declared that Hinckley was obsessed with an American feature film named â€Å"Taxi Driver† and his actions on that fateful day were significantly influenced by the events in the movie. The film portrays how the protagonist undertakes an attempt to assassinate the President of his national country.

Human Observation Project Research Paper Example | Topics and Well Written Essays - 1500 words

Human Observation Project - Research Paper Example For this documentation, an observation on how sales people practically profile their customers even before they enter the shop and how they treat the said individuals after profiling them shall be further presented. It is expected by the researcher that through this particular documentation a better idea on how people deal with people based on how they carry themselves shall be better focused upon. The application of personality theory shall be used in this documentation to see how people respond to other individuals' appearance and approach to clothing selection and presentation (Allport, 2002, 43). This theory is to be used to attain the basic aim of finding out how reactions of a person towards another creates a definite behavioural effect on the part of the one who is taking the role of the observer (Carver, 2004, 34). Basically, the personality theory is based upon the identification of human behavioural response towards the matters that are happening around them, may it be regarding a particular event or a particular person they might have a connection with. To assure that this research would garner considerable results that are in connivance with the hypothesis being proven, the researcher has decided to place an accomplice who would stand as two different people in two different events that are considered to be the primary situations that are to be used as the key conceptual factor that would be the foundation of this experimental research. During the first trial, the accomplice would be dressed as a rather ordinary person in slippers and would be asked to enter a jewellery shop. A recording of the conversation that would occur between the accomplice and the personnel that would approach him would be recorded. He would then choose a particular accessory and buy it and an observation on how the sales person and other personnel involved would react to the gesture of the accomplice shall be recorded for observation as well. During the second trial, the accomplice shall be dressed well. The observation shall be recorded by the accomplice himself. This time, he would not buy anything from the shop. The comments shall be recorded as much as possible to give a possible reflection on the hypothesis that is being proven in this experimentation. Results FIRST TRIAL: There were three sales personnel in the shop. Two of them approached the ordinarily dressed accomplice. One stood just beside the jewellery stand while the other assists him closely. Not actually knowing what to offer to the accomplice, the sales person just accompanied him wherever he went acting like as if he would steal the accessories that he inspects for buying. The guard was also standing at a steady trying to see what the accomplice was doing. Everyone in the store was likely adamant about the situation but never showed any "shooing" character towards the accomplice. When the accomplice finally buys something, it seemed like as if the hard attention given

Negative Utilitarianism Essay Example for Free

Negative Utilitarianism Essay Most utilitarian theories deal with producing the greatest amount of good for the greatest number of people. Negative utilitarianism (NU) requires us to promote the least amount of evil or harm, or to prevent the greatest amount of suffering for the greatest number. Proponents like Karl Popper, Christoph Fehige and Clark Wolf argue that this is a more effective ethical formula, since, they contend, the greatest harms are more consequential than the greatest goods. Karl Popper also referred to an epistemological argument: â€Å"It adds to clarity in the fields of ethics, if we formulate our demands negatively, i. e., if we demand the elimination of suffering rather than the promotion of happiness. † (Karl R. Popper,1945) Most forms of utilitarianism hold that we ought to do that which maximises the good and minimises the bad. There is some disagreement about what the good and the bad are whether the good is people being happy and the bad is people being unhappy, or the good is people getting what they want and the bad is people not getting what they want, or whateverbut most utilitarians agree that whatever the good and the bad are, we ought to bring about as much of the former and as little of the latter as is possible. Negative utilitarians disagree. Negative utilitarians are concerned only with minimising the bad. They dont think we ought to maximise the good and minimise the bad, and that when we must choose between the two we must weigh the difference that we can make to the one against the difference that we can make to the other; rather, negative utilitarians hold just that we ought to minimise the bad, that we ought to alleviate suffering as far as we are able to do so. Suppose that I have a choice to make: I can either make the happiest man in the world even happier than he already is, or I can alleviate some of the suffering of the unhappiest man in the world. Suppose further that the difference that I can make to the happy man is much greater than the difference that I can make to the unhappy man. Most utilitarians would say that in this case I ought to help the happy man. As I can make a greater difference to the life of the happy man than I can make to the life of the unhappy man, it is the happy man whom I should help. Negative utilitarians disagree. Negative utilitarians hold that it is more important to alleviate suffering than it is to promote pleasure, and that I should therefore always choose to alleviate suffering rather than promote pleasure when forced to choose between the two. In most supporters of moderate NU the preference to survive is stronger than the wish to be freed from suffering, so that they refuse the idea of a quick and painless destruction of life. Some of them believe that, in time, the worst cases of suffering is defeated and a world of minor suffering can be realized. The big problem with negative utilitarianism is that it appears to require the destruction of the world. The world contains much suffering, and the future, presumably, contains a great deal more suffering than the present. Each of us will suffer many calamaties in the course of our lives, before those lives finally end with the suffering of death. There is a way, however, to reduce this suffering: we could end it all now. With nuclear weapons technology, we have the capability to blow up the planet, making it uninhabitable. Doing so would cause us all to suffer death, but death is going to come to us all anyway, so causing everyone to die will not increase the suffering in the world. Causing us to die now, though, will decrease the suffering in the world; it will prevent us from suffering those calamaties that were going to plague us during the remainder of our lives. Destroying the planet, then, will reduce the suffering in the world. According to negative utilitarianism, then, it is what we ought to do. That, though, is surely absurd. Negative utilitarianism, therefore, is false. References (Karl R. Popper, The Open Society and its Enemies, London 1945).

Artificial Intelligence and Robotics Applications

Artificial Intelligence and Robotics Applications I. Introduction Artificial intelligence  (AI) is the  intelligence  of machines and the branch of  computer science  that aims to create it. Textbooks define the field as the study and design of  intelligent agents,[1]  where an intelligent agent is a system that perceives its environment and takes actions that maximize its chances of success.[2]  John McCarthy, who coined the term in 1956,[3]  defines it as the science and engineering of making intelligent machines. The field was founded on the claim that a central property of humans, intelligence-the  sapience  of  Homo sapiens-can be so precisely described that it can be simulated by a machine.  This raises philosophical issues about the nature of the  mind  and limits of scientific  hubris, issues which have been addressed by  myth,  fiction  and  philosophy  since antiquity.[6]  Artificial intelligence has been the subject of optimism,[7]but has also suffered setbacks[8]  and, today, has become an e ssential part of the technology industry, providing the heavy lifting for many of the most difficult problems in computer science. AI research is highly technical and specialized, deeply divided into subfields that often fail to communicate with each other.[10]  Subfields have grown up around particular institutions, the work of individual researchers, the solution of specific problems, longstanding differences of opinion about how AI should be done and the application of widely differing tools. The central problems of AI include such traits as reasoning, knowledge, planning, learning, communication, perception and the ability to move and manipulate objects.[11]  General intelligence (or strong AI) is still a long-term goal of (some) research. AI plays a major role in the field of robotics. The word  robot  can refer to both physical robots and  virtual  software agents, but the latter are usually referred to as  bots.[3]  There is no consensus on which machines qualify as robots, but there is general agreement among experts and the public that robots tend to do some or all of the following: move around, operate a mechanical limb, sense and manipulate their environment, and exhibit intelligent behaviour, especially behaviour which mimics humans or other animals. There is conflict about whether the term can be applied to remotely operated devices, as the most common usage implies, or solely to devices which are controlled by their software without human intervention. In  South Africa,  robot  is an informal and commonly used term for a set of traffic lights. It is difficult to compare numbers of robots in different countries, since there are different definitions of what a robot is. The  International Organization for Standardization  gives a definition of robot in  ISO 8373: an automatically controlled, reprogrammable, multipurpose, manipulator programmable in three or more axes, which may be either fixed in place or mobile for use in industrial automation applications.[5]  This definition is used by the International Federation of Robotics, the  European Robotics Research Network  (EURON), and many national standards committees. The Robotics Institute of America (RIA) uses a broader definition: a robot is a re-programmable multi-functional manipulator designed to move materials, parts, tools, or specialized devices through variable programmed motions for the performance of a variety of tasks.[7]  The RIA subdivides robots into four classes: devices that manipulate objects with manual control, automated devices that manipulate objects with predetermined cycles, programmable and servo-controlled robots with continuous point-to-point trajectories, a nd robots of this last type which also acquire information from the environment and move intelligently in response. There is no one definition of robot which satisfies everyone, and many people have their own.[8]  For example,  Joseph Engelberger, a pioneer in industrial robotics, once remarked: I cant define a robot, but I know one when I see one.[9]  According to  Encyclopaedia Britannica, a robot is any automatically operated machine that replaces human effort, though it may not resemble human beings in appearance or perform functions in a humanlike manner.[10]  Merriam-Webster  describes a robot as a machine that looks like a human being and performs various complex acts (as walking or talking) of a human being, or a device that automatically performs complicated often repetitive tasks, or a mechanism guided by automatic controls. Modern robots are usually used in tightly controlled environments such as on  assembly lines  because they have difficulty responding to unexpected interference. Because of this, most humans rarely encounter robots. However,  domestic robots  for cleaning and maintenance are increasingly common in and around homes in developed countries, particularly in  Japan. Robots can also be found in the  military. II. HISTORY Mechanical or  formal reasoning  has been developed by philosophers and mathematicians since antiquity. The study of logic led directly to the invention of the  programmable digital electronic computer, based on the work of  mathematician  Alan Turing  and others. Turings  theory of computation  suggested that a machine, by shuffling symbols as simple as 0 and 1, could simulate any conceivable act of mathematical deduction.[23]  This, along with recent discoveries in  neurology,  information theory  and  cybernetics, inspired a small group of researchers to begin to seriously consider the possibility of building an electronic brain.[24] The field of AI research was founded at  a conference  on the campus of  Dartmouth College  in the summer of 1956.[25]  The attendees, including John McCarthy,  Marvin Minsky,  Allen Newell  and  Herbert Simon, became the leaders of AI research for many decades.[26]  They and their students wrote programs that were, to most people, simply astonishing:[27]  computers were solving word problems in algebra, proving logical theorems and speaking English.[28]  By the middle of the 1960s, research in the U.S. was heavily funded by the  Department of Defense[29]  and laboratories had been established around the world.[30]  AIs founders were profoundly optimistic about the future of the new field:  Herbert Simon predicted that machines will be capable, within twenty years, of doing any work a man can do[31]  and  Marvin Minsky   agreed, writing that within a generation the problem of creating artificial intelligence will substantially be solved.[32] In the early 1980s, AI research was revived by the commercial success of  expert systems,[35]  a form of AI program that simulated the knowledge and analytical skills of one or more human experts. By 1985 the market for AI had reached over a billion dollars. At the same time, Japans  fifth generation computer  project inspired the U.S and British governments to restore funding for academic research in the field.[36] Stories of artificial helpers and companions and attempts to create them have a long history but fully autonomous  machines only appeared in the 20th century. The first  digitally  operated and programmable robot, the  Unimate, was installed in 1961 to lift hot pieces of metal from a die casting machine and stack them. Today, commercial and  industrial robots  are in widespread use performing jobs more cheaply or with greater accuracy and reliability than humans. They are also employed for jobs which are too dirty, dangerous or dull to be suitable for humans. Robots are widely used in manufacturing, assembly and packing, transport, earth and space exploration, surgery, weaponry, laboratory research, and mass production of consumer and industrial goods.[4] The word  robot  was introduced to the public by Czech  writer  Karel ÄÅ'apek in his play  R.U.R. (Rossums Universal Robots), published in  1920.[16]  The play begins in a  factory  that makes artifici al people called  robots, but they are closer to the modern ideas of  androids, creatures who can be mistaken for humans. They can plainly think for themselves, though they seem happy to serve. At issue is whether the  robots  are being  exploited  and the consequences of their treatment. However, Karel ÄÅ'apek himself did not coin the word. He wrote a short letter in reference to anetymology  in the  Oxford English Dictionary  in which he named his brother, the painter and writer Josef ÄÅ'apek, as its actual originator.[16]  In an article in the Czech journal  Lidovà © noviny  in 1933, he explained that he had originally wanted to call the creatures  laboÃ…â„ ¢i  (from  Latin  labor, work). However, he did not like the word, and sought advice from his brother Josef, who suggested roboti. III. FIELDS OF ARTIFICIAL INTELLIGENCE A. Combinatorial Search Many problems in AI can be solved in theory by intelligently searching through many possible solutions:[96]  Reasoning  can be reduced to performing a search. For example, logical proof can be viewed as searching for a path that leads from  premises to   conclusions, where each step is the application of an  inference rule.[97]  Planning  algorithms search through trees of goals and sub goals, attempting to find a path to a target goal, a process called  means-ends analysis.[98]  Robotics  algorithms for moving limbs and grasping objects use  local searches  in configuration space.[67]  Many  learning  algorithms use search algorithms based on  optimization. Simple exhaustive searches[99]  are rarely sufficient for most real world problems: the  search space  (the number of places to search) quickly grows to  astronomical  numbers. The result is a search that is  too slow  or never completes. The solution, for many problems, is to use heu ristics or rules of thumb that eliminate choices that are unlikely to lead to the goal (called pruning  the  search tree).  Heuristics  supply the program with a best guess for what path the solution lies on.[100]A very different kind of search came to prominence in the 1990s, based on the mathematical theory of  optimization. For many problems, it is possible to begin the search with some form of a guess and then refine the guess incrementally until no more refinements can be made. These algorithms can be visualized as blind  hill climbing: we begin the search at a random point on the landscape, and then, by jumps or steps, we keep moving our guess uphill, until we reach the top. Other optimization algorithms are  simulated annealing,  beam search  and  random optimization.[101] Evolutionary computation  uses a form of optimization search. For example, they may begin with a population of organisms (the guesses) and then allow them to mutate and recombine,  selecting  only the fittest to survive each generation (refining the guesses). Forms of  evolutionary computation  include  swarm intelligence  algorithms (such as  ant colony  or  particle swarm optimization) and  evolutionary algorithms B. Neural Network A neural network is an interconnected group of nodes, akin to the vast network of  neurons  in the  human brain. The study of  artificial neural networks[127]  began in the decade before the field AI research was founded, in the work of  Walter Pitts  and  Warren McCullough. Other important early researchers were  Frank Rosenblatt, who invented the  perception  and  Paulwerbos who developed the  back propagation  algorithm.[134]The main categories of networks are acyclic or  feed forward neural networks  (where the signal passes in only one direction) and  recurrent neural networks  (which allow feedback). Among the most popular feed forward networks are  perceptions,  multi-layer perceptions  and  radial basis networks.[135]  Among recurrent networks, the most famous is the  Hopfield net, a form of attractor network, which was first described by  John Hopfield  in 1982.  Neural networks can be applied to the problem of  intelli gent control(for robotics) or  learning, using such techniques as  Hebbian learning  and  competitive learning.[137]Jeff Hawkins  argues that research in neural networks has stalled because it has failed to model the essential properties of the  neocortex, and has suggested a model (Hierarchical Temporal Memory) that is based on neurological research. C. Approaches There is no established unifying theory or  paradigm  that guides AI research. Researchers disagree about many issues.[76]  A few of the most long standing questions that have remained unanswered are these: should artificial intelligence simulate natural intelligence, by studying psychology  or  neurology? Or is human biology as irrelevant to AI research as bird biology is to  aeronautical engineering?  Can intelligent behavior be described using simple, elegant principles (such as  logic  or  optimization)? Or does it necessarily require solving a large number of completely unrelated problems?[78]  Can intelligence be reproduced using high-level symbols, similar to words and ideas? Or does it require sub-symbolic processing?[79] D. General Intelligence Main articles:  Strong AI  and  AI-complete Most researchers hope that their work will eventually be incorporated into a machine with  general Intelligence (known as  strong AI),combining all the skills above and exceeding human abilities at most or all of them.[12]  A few believe that  anthropomorphic  features like  artificial consciousness  or an artificial brain  may be required for such a project.[74]  Eliezer Yudkowsky  has argued for the importance of  friendly artificial intelligence, to mitigate the risks of an uncontrolled intelligence explosion. The Singularity Institute for Artificial Intelligence  is dedicated to creating such an AI. Many of the problems above are considered  AI-complete: to solve one problem, you must solve them all. For example, even a straightforward, specific task like  machine translation  requires that the machine follow the authors argument (reason), know what is being talked about (knowledge), and faithfully re produce the authors intention (social intelligence).  Machine translation, therefore, is believed to be AI-complete: it may require  strong AI  to be done as well as humans can do it.[75] E. Planning Intelligent agents must be able to set goals and achieve them.[56]  They need a way to visualize the future (they must have a representation of the state of the world and be able to make predictions about how their actions will change it) and be able to make choices that maximize the utility  (or value) of the available choices.[57]In classical planning problems, the agent can assume that it is the only thing acting on the world and it can be certain what the consequences of its actions may be.[58]  However, if this is not true, it must periodically check if the world matches its predictions and it must change its plan as this becomes necessary, requiring the agent to reason under uncertainty.[59]Multi-agent planning  uses the  cooperation  and  competition  of many agents to achieve a given goal.  Emergent behavior  such as this is used bye volutionary algorithms  and  swarm intelligence. F. Learning Machine learning  has been central to AI research from the beginning.[62]  Unsupervised learning  is the ability to find patterns in a stream of input.  Supervised learning  includes both  classification  and numerical   regression. Classification is used to determine what category something belongs in, after seeing a number of examples of things from several categories. Regression takes a set of numerical input/output examples and attempts to discover a continuous function that would generate the outputs from the inputs. In  reinforcement learning[63]  the agent is rewarded for good responses and punished for bad ones. These can be analyzed in terms of  decision theory, using concepts like  utility. The mathematical analysis of machine learning algorithms and their performance is a branch of  theoretical computer science  known as computational learning theory G. Motion And Manipulation The field of  robotics[66]  is closely related to AI. Intelligence is required for robots to be able to handle such tasks as object manipulation[67]  and  navigation, with sub-problems of  localization  (knowing where you are),  mapping  (learning what is around you) and  motion planning  (figuring out how to get there). H. Knowledge Representation Knowledge representation  and  knowledge engineering  are central to AI research. Many of the problems machines are expected to solve will require extensive knowledge about the world. Among the things that AI needs to represent are: objects, properties, categories and relations between objects;[45]  situations, events, states and time;[46]  causes and effects;[47]  knowledge about knowledge (what we know about what other people know);  and many other, less well researched domains. A complete representation of what exists is an  ontology  (borrowing a word from traditional  philosophy), of which the most general are called  upper ontologies. I. Natural Language Processing Natural language processing[64]  gives machines the ability to read and understand the languages that humans speak. Many researchers hope that a sufficiently powerful natural language processing system would be able to acquire knowledge on its own, by reading the existing text available over the internet. Some straightforward applications of natural language processing include  information retrieval  (or  text mining) and  machine translation. IV. APPLICATIONS OF ROBOTS Robotics has been of interest to mankind for over one hundred years. However our perception of robots has been influenced by the media and Hollywood. One may ask what robotics is about? In my eyes, a robots characteristics change depending on the environment it operates in. Some of these are: A. Outer Space   Manipulative arms that are controlled by a human are used to unload the docking bay of space shuttles to launch satellites or to construct a space station B. The Intelligent Home   Automated systems can now monitor home security, environmental conditions and energy usage. Door and windows can be opened automatically and appliances such as lighting and air conditioning can be pre programmed to activate. This assists occupants irrespective of their state of mobility. C. Exploration   Robots can visit environments that are harmful to humans. An example is monitoring the environment inside a volcano or exploring our deepest oceans. NASA has used robotic probes for planetary exploration since the early sixties. D. Military Robots   Airborne robot drones are used for surveillance in todays modern army. In the future automated aircraft and vehicles could be used to carry fuel and ammunition or clear minefields E. Farms   Automated harvesters can cut and gather crops. Robotic dairies are available allowing operators to feed and milk their cows remotely. F. The Car Industry Robotic arms that are able to perform multiple tasks are used in the car manufacturing process. They perform tasks such as welding, cutting, lifting, sorting and bending. Similar applications but on a smaller scale are now being planned for the food processing industry in particular the trimming, cutting and processing of various meats such as fish, lamb, beef. G. Hospitals   Under development is a robotic suit that will enable nurses to lift patients without damaging their backs. Scientists in Japan have developed a power-assisted suit which will give nurses the extra muscle they need to lift their patients- and avoid back injuries. The suit was designed by Keijiro Yamamoto, a professor in the welfare-systems engineering department at Kanagawa Institute of Technology outside Tokyo. It will allow caregivers to easily lift bed-ridden patients on and off beds. In its current state the suit has an aluminium exoskeleton and a tangle of wires and compressed-air lines trailing from it. Its advantage lies in the huge impact it could have for nurses. In Japan, the population aged 14 and under has declined 7% over the past five years to 18.3 million this year. Providing care for a growing elderly generation poses a major challenge to the government. Robotics may be the solution. Research institutions and companies in Japan have been trying to create robotic nurses to substitute for humans. Yamamoto has taken another approach and has decided to create a device designed to help human nurses. In tests, a nurse weighing 64 kilograms was able to lift and carry a patient weighing 70 kilograms. The suit is attached to the wearers back with straps and belts. Sensors are placed on the wearers muscles to measure strength. These send the data back to a microcomputer, which calculates how much more power is needed to complete the lift effortlessly. The computer, in turn, powers a chain of actuators or inflatable cuffs that are attached to the suit and worn under the elbows, lower back and knees. As the wearer lifts a patient, compressed air is pushed into the cuffs, applying extra force to the arms, back and legs. The degree of air pressure is automatically adjusted according to how much the muscles are flexed. A distinct advantage of this system is that it assists the wearers knees, being only one of its kind to do so. A number of hurdles are still faced by Yamamoto. The suit is unwieldy, the wearer cant climb stairs and turning is awkward. The design weight of the suit should be less than 10 kilograms for comfortable use. The latest prototype weighs 15 kilograms. Making it lighter is technically possible by using smaller and lighter actuators. The prototype has cost less than  ¥1 million ($8,400) to develop. But earlier versions developed by Yamamoto over the past 10 years cost upwards of  ¥20 million in government development grants. H. Disaster Areas   Surveillance robots fitted with advanced sensing and imaging equipment can operate in hazardous environments such as urban setting damaged by earthquakes by scanning walls, floors and ceilings for structural integrity. I. Entertainment   Interactive robots that exhibit behaviours and learning ability. SONY has one such robot which moves freely, plays with a ball and can respond to verbal instructions. V. ADVANTAGES OF ROBOTS A. Business Benefits Robots have the ability to consistently produce high-quality products and to precisely perform tasks. Since they never tire and can work nonstop without breaks, robots are able to produce more quality goods or execute commands quicker than their human counterparts B. Management Benefits Robot employees never call in sick, never waste time and rarely require preparation time before working. With robots, a manager never has to worry about high employee turnover or unfilled positions C. Employee Benefits Robots can do the work that no one else wants to do-the mundane, dangerous, and repetitive jobs. Common Misconception about Robots : Introducing robots into a work environment does not necessarily mean the elimination of jobs. With the addition of robots comes the need for highly-skilled, human workers. D. Consumer Benefits Robots produce high quality goods Since robots produce so many quality goods in a shorter amount of time than humans, we reap the benefits of cheaper goods. Since the products are produced more quickly, this significantly reduces the amount of time that we are forced to wait for products to come to the marketplace VI. SHORTCOMINGS Fears and concerns about robots have been repeatedly expressed in a wide range of books and films. A common theme is the development of a master race of conscious and highly intelligent robots, motivated to take over or destroy the human race. (See  The Terminator,  Runaway,  Blade Runner,  Robocop,  the Replicators in  Stargate,  the Cylons in  Battlestar Galactica,  The Matrix,  THX-1138, and  I, Robot.) Some fictional robots are programmed to kill and destroy; others gain superhuman intelligence and abilities by upgrading their own software and hardware. Examples of popular media where the robot becomes evil are  2001: A Space Odyssey,  Red Planet, Another common theme is the reaction, sometimes called the uncanny valley, of unease and even revulsion at the sight of robots that mimic humans too closely.[99]  Frankenstein  (1818), often called the first science fiction novel, has become synonymous with the theme of a robot or monster advancing beyond its creator. In the TV show, Futurama, the robots are portrayed as humanoid figures that live alongside humans, not as robotic butlers. They still work in industry, but these robots carry out daily lives. Manuel De Landa  has noted that smart missiles and autonomous bombs equipped with artificial perception can be considered robots, and they make some of their decisions autonomously. He believes this represents an important and dangerous trend in which humans are handing over important decisions to machines.[100] Marauding robots may have entertainment value, but unsafe use of robots constitutes an actual danger. A heavy industrial robot with powerful actuators and unpredictably complex behavior can cause harm, for instance by stepping on a humans foot or falling on a human. Most industrial robots operate inside a security fence which separates them from human workers, but not all. Two robot-caused deaths are those of Robert Williams and  Kenji Urada. Robert Williams was struck by a robotic arm at a casting plant in  Flat Rock, Michigan  on January 25, 1979.[101]  37-year-old  Kenji Urada, a Japanese factory worker, was killed in 1981; Urada was performing routine maintenance on the robot, but neglected to shut it down properly, and was accidentally pushed into a  grinding machine. VII. CONCLUSIONS If the current developments are to be believed then the next wave of robots will have a supernatural resemblance with humans with the help of AI. The Indian automotive industry has finally awaken to the fact that robotics is not just about saving labour, but it also helps companies significantly to step up productivity and quality to meet the demands of international competition. Industrial robots can be involved in production industry because of its less time consumption, accuracy of work, and less labour. As globalization accelerates, robotics is increasingly vital to maintain the health of the industrial sector and keep manufacturing jobs at home. Now more than ever, the need to stay competitive is a driver for investing in robotics. Companies in all over the world are often faced with difficult choices: Do they send their manufacturing to low-cost producers overseas? Or, do they invest in robotics to continue making products here? We conclude that more companies are realizing tha t robotics is the better option.

Media change Analysis Essay -- Technology, Broadcasting, BBC News, CNN

Introduction: From mid-fifteenth-century, an advance of printing technology (Twyman, 1998), the birth of separate re-usable letters in Europe, brings up a significant change for the media broadcasts . To suit with the change of technology and culture, the form of media is changing rapidly. From verbal to visual, form newspaper to television, it is no doubt to say that changes in media provide so much benefit to us. To share messages ‘real time’ and globally, some new media like news weblogging and youtube are existing in these 10 years because of the mature of internet technology. This paper will discuss how this media called â€Å"internet† will give a dramatically effect and impact to global within these 10 years. The arising of new media: The above figure indicates that users who search BBC news are increasing steadily. The flow of increasing means more and more readers try to read news online. On the other hand, it may bring up a big challenge to the ordinary newspaper because not much reader will watch both of ordinary and web newspaper. The feature of new media: By Online News and the Public (Bruce Garrison, 2004)2, the Palo Alto Weekly in California is credited as the first Web newspaper in 1994. Comparing with ordinary newspaper, online news is providing a more efficiency platform in presenting breaking news in a timelier manner. Reporters can upload the news every time and every where instead of ordinary newspaper, that have to print out. Also, online newspaper can help to decrease costs. Releasing online can eliminated the cost of inventory, printing and transporting. Division between old media and new media: To create a new tend for changing the behavior of readers, new media should have some significantly poi... ...iendly. To keep the quality, creditability and ethic of the online media, some organizations are tries to provide some high standard quality in paid access. Many online audiences expect content to be free, but some news organizations have turned to subscription services or in a paid access. In Hong Kong’s news website, Like the pay area of Young Post of South China Morning post, users have to pay an annual fee to get the access for subscribe the news and some interesting information. Through the paid system, organizations are become more easily to keep the news quality as they have more income to operate and quality control the news. The best way to improve their attitude is build up a good journalistic environment. Through the government promotion and monitoring among media industry, the journalistic environment will bring up so much benefit among media. Media change Analysis Essay -- Technology, Broadcasting, BBC News, CNN Introduction: From mid-fifteenth-century, an advance of printing technology (Twyman, 1998), the birth of separate re-usable letters in Europe, brings up a significant change for the media broadcasts . To suit with the change of technology and culture, the form of media is changing rapidly. From verbal to visual, form newspaper to television, it is no doubt to say that changes in media provide so much benefit to us. To share messages ‘real time’ and globally, some new media like news weblogging and youtube are existing in these 10 years because of the mature of internet technology. This paper will discuss how this media called â€Å"internet† will give a dramatically effect and impact to global within these 10 years. The arising of new media: The above figure indicates that users who search BBC news are increasing steadily. The flow of increasing means more and more readers try to read news online. On the other hand, it may bring up a big challenge to the ordinary newspaper because not much reader will watch both of ordinary and web newspaper. The feature of new media: By Online News and the Public (Bruce Garrison, 2004)2, the Palo Alto Weekly in California is credited as the first Web newspaper in 1994. Comparing with ordinary newspaper, online news is providing a more efficiency platform in presenting breaking news in a timelier manner. Reporters can upload the news every time and every where instead of ordinary newspaper, that have to print out. Also, online newspaper can help to decrease costs. Releasing online can eliminated the cost of inventory, printing and transporting. Division between old media and new media: To create a new tend for changing the behavior of readers, new media should have some significantly poi... ...iendly. To keep the quality, creditability and ethic of the online media, some organizations are tries to provide some high standard quality in paid access. Many online audiences expect content to be free, but some news organizations have turned to subscription services or in a paid access. In Hong Kong’s news website, Like the pay area of Young Post of South China Morning post, users have to pay an annual fee to get the access for subscribe the news and some interesting information. Through the paid system, organizations are become more easily to keep the news quality as they have more income to operate and quality control the news. The best way to improve their attitude is build up a good journalistic environment. Through the government promotion and monitoring among media industry, the journalistic environment will bring up so much benefit among media.